I hope they'll enjoy BAJA DEEP DIVE as much as we enjoyed creating it." "An unreleased Baja flavor to kick off the summer? I think that's a surprise DEW Nation will be ready for and will want to get their hands on. But we also wanted to surprise everyone, which sometimes can be hard to do," says Pat O'Toole, CMO, MTN DEW. "DEW Nation loves BAJA BLAST, and we believe fans will be happy to have it back at retail. Only 18,000 cases will be available before MTN DEW BAJA DEEP DIVE ventures back into the deep, so fans should enter to win while they can. But it's the truly legendary grand prize that will have DEW Nation talking: a case of an exclusive, never-before-released flavor, MTN DEW BAJA DEEP DIVE. BAJA BLAST fans can unlock daily prizes of $1,000 when they enter the Lost Treasures of Baja Island Sweepstakes. It wouldn't be a Baja summer without some epic prizes, and MTN DEW is taking it up a notch this year. There is a BAJA BLAST for everyone, and I think fans should try them all-the only challenge will be choosing a favorite!" This summer, for a limited time, fans can get the flavor they love, now with the added benefits of energy to get after whatever their day throws at them. "We know MTN DEW fans love BAJA BLAST and love energy drinks. "BAJA BLAST is the ultimate summer vibe, and we wanted this year's celebration to be bigger than ever," said Fabiola Torres, PepsiCo Energy GM, and CMO. MTN DEW Launches Boldest Summer of Baja Yet, with Four Baja Flavors and for the First Time, MTN DEW ENERGY BAJA BLAST
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